Legal

Privacy Policy

Last Updated: February 14, 2026

Introduction

Sunrays Smile Dental Care ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us. Please read this policy carefully. By using our services, you consent to the practices described in this Privacy Policy.

Information We Collect

We may collect the following types of information:

Personal Information

  • Name, date of birth, and contact information (address, phone number, email)
  • Insurance information and billing details
  • Medical and dental history
  • Treatment records and appointment information
  • Payment information (credit card numbers, bank account details)

Automatically Collected Information

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on our website
  • Referring website addresses
  • Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our dental services
  • Schedule and manage appointments
  • Process payments and billing
  • Communicate with you about your treatment and appointments
  • Send appointment reminders and follow-up communications
  • Send promotional materials and newsletters (with your consent)
  • Analyze website usage to improve user experience
  • Comply with legal and regulatory requirements

SMS/Text Message Communications

By providing your mobile phone number and opting in, you consent to receive SMS/text messages from Sunrays Smile Dental Care. These messages may include:

  • Transactional Messages: Appointment confirmations, reminders, rescheduling notifications, and treatment follow-ups
  • Promotional Messages: Special offers, promotions, new services, and practice updates

Message Frequency: Message frequency varies based on your appointments and preferences. Typically, you may receive 2-8 messages per month.

Message and Data Rates: Standard message and data rates may apply depending on your mobile carrier and plan.

Opt-Out: You may opt out of receiving SMS messages at any time by replying STOP to any message. After opting out, you will receive a confirmation message and will no longer receive promotional texts. Note: You may still receive essential appointment-related messages if you have upcoming appointments.

Help: For assistance, reply HELP to any message or contact us at (321) 364-4113 or [email protected].

Carriers: Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most other major carriers. Carriers are not liable for delayed or undelivered messages.

Analytics and Tracking

We use Google Analytics and similar tools to collect and analyze information about how visitors use our website. This helps us understand user behavior, improve our website, and enhance your experience. Google Analytics uses cookies to collect anonymous data such as pages visited, time on site, and traffic sources. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our practice, including:

  • Customer Relationship Management (CRM) Systems: To manage patient communications, appointments, and records
  • Payment Processors: To securely process payments for services rendered
  • SMS/Communication Platforms: To send appointment reminders and promotional messages
  • Analytics Providers: To analyze website traffic and usage patterns

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

HIPAA Compliance

As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in accordance with HIPAA regulations. A separate Notice of Privacy Practices detailing our HIPAA policies is available at our office upon request.

Your Rights

You have the right to:

  • Access and obtain a copy of your personal information
  • Request correction of inaccurate information
  • Request deletion of your personal information (subject to legal requirements)
  • Opt out of marketing communications
  • Opt out of SMS/text message communications
  • File a complaint if you believe your privacy rights have been violated

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13 through our website. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Sunrays Smile Dental Care

116 W SR-434 Winter Springs, FL 32708

Phone: (321) 364-4113

Email: [email protected]